Human centered
Employees owing good character and professional competence
Create a harmonious, cooperative, active and aspirant working and living atmosphere for the employees
Enterprise grows with staff and shares the happiness of success together

Self-harmony
Discipline ourselves； Be devoted to company and one's own duty
Hold Overall Ideas；Subject to the overall interests； Work together for a common purpose
Take immediate action to the responsibility； Look together for solutions

Integrity
Be modest, prudent, and broad-minded；
To get along, be honesty and integrity;. To practice be due diligence
Treat colleagues faithfully

Innovating with down - to - earth attitude
Based in Pristina, down-to-Earth, pragmatic
All localities and departments must proceed from their actual conditions and take effective measures to attain the objectives and promote company and individual’s growth
Persevere to learn and advance constantly